Minors & Brady x High Performance Foundation

Proud Partners in Empowering Norfolk’s Next Generation.

We’re incredibly proud to share some news that means a great deal to us: we’ve officially partnered with Jake Humphrey’s highly respected High Performance Foundation, joining its mission to inspire, support and uplift young people across our community.

The Foundation’s story began just two years ago, sparked by a simple but powerful idea. Parents across the country were reaching out to schools, encouraging teachers to share lessons from the High Performance podcast with their students. They could see how much young people needed to hear stories about resilience, mindset, and possibility. From that spark, the High Performance Foundation was created.

Today, the pressures young people face look very different from those of previous generations. Constant digital access has transformed their world, often increasing anxiety and leaving many feeling disconnected. Some pupils have struggled with confidence and attendance, especially after growing up in a time when, at points, they were even told they didn’t have to attend school.

Against this backdrop, the High Performance Foundation has stepped forward with a powerful mission: to make a genuine difference.

As we shared when announcing the partnership:

“We’re proud to be associated with the High-Performance Foundation, which is founded by leaders whose commitment and reputation speak for themselves.

We fully believe in their mission of driving mental resilience since it is a journey we had to undertake with minimal help. The fact that these resources are out there for free and target children, reaching them at a crucial stage in life when building resilience can shape their confidence, wellbeing, and future potential, is unbelievable.

We are both honoured to support this foundation that is opening doors and empowering individuals to thriveespecially since it has a close link to our home here in Norfolk.”
- Jamie & Alex, Co-Founders of Minors & Brady

Chloe, CEO & Co-Founder of the High Performance Foundation, shared:

"We’re thrilled that Minors & Brady have come on board as a partner and are helping us drive forward our mission to build the mental strength of young people in Norfolk. Their support means we can help even more young people to develop the confidence, resilience and self-belief they need, through the role out of Game Plan, our high-impact resources for schools that develop mental strength."

The Foundation uses real-life storytelling and the influence of role models to help young people develop the mindsets they need for wellbeing, confidence, and the essential employability skills that prepare them for adult life. Their belief is simple but vital: every young person, no matter their background, deserves the tools to thrive.

Through its latest campaign focused on strengthening the mental resilience of every young person in Norfolk, this vision is becoming a reality. And we’re incredibly proud to stand alongside them in this mission.

Together, Minors & Brady and the High Performance Foundation are committed to equipping the next generation with resilience, confidence, and the belief that their potential is limitless.